Cirkle is a different type of shop. We want to change the way you shop and recycle. Very simply, we combine a grocery home delivery service with a free recycling service that benefits society. It started with an idea. What if we could create a delivery service where the vans were always full, even at the end of the day. How ? The answer is to do a home delivery service and combine it with a collection service. It sounds like common sense, and that’s exactly what it is. In other words it is an example of the “circular economy”, which explains the name “cirkle”.
We are small team of dedicated and passionate people endeavouring to provide the best quality products and service that we can. Created by Ben Bramich, the company came to life in in 2008 under the name of reason2be and the journey so far has been road full of twists and turns. See the evolution of cirkle in our timeline below.
The founder of cirkle. He is a former engineer that arrived in Belgium many years ago. He spent several years working in Japan, where the philosophy of cirkle was conceived. He is British national, but don’t hold it against him.
The longest serving employee. Originally recruited as a driver, he has recently been appointed as logistic manager. A change that have saddened our oldest customers, who were unanimously fond of him. He now manages the packers team, makes sure the drivers leave on time and carefully check that all the orders are complete. Fabien is always happy to have a quick chat about the service, or more likely music and football. He doesn’t actually like vegetables but knows them all – feel free to test him!
Loic is the master packer packer of the team. He knows every single product we have, makes sure the stocks are up to date and give precious support to Fabien during the packing. Half Greek, half Cameroonian, Loic arrived in Belgium to play football at a professionnel level. Sometimes, he misses the warmth of his home countries… But that never lasts very long, as his little sun of daughter is here to keep him warm.
Our French speaking Aussie, he has been with us for a couple of years. He used to work in Toys’R’us in Sydney, and now delivers vegetables in Belgium – now that’s a career change. A recent father, the early starts are easy when you work at cirkle.
With his ‘always happy’ temper, Paul is our secret to keep the team in high spirits. Always up for a little chat and a good joke, he is your man when it comes to give you a hand. Electrician and also gardener in his free time, Paul is a true multitasker but, above all, he is a real passionate of permaculture and organic agriculture.
We are recruiting students all-year long to help with the packing during busy periods. Interested in a diversified & flexible job in a fast growing human-sized company ? Send your CV at firstname.lastname@example.org
Ben returns to Belgium after a 3-year assignment in Japan, and gets busy. In a year he writes a Business plan for reason2.be, (now cirkle). At the same time he studies for a part-time MBA, works full-time as an engineer and gets married ... easy.
Ben and Val (Ben’s new wife) hit the streets of Brussels with a bunch of questionnaires. 1st question, do you buy organic food? (61% say yes). 2nd question, are you interested in home delivery (70% say yes). It looks promising...
Ben leaves his job, and immediately starts Reason2.be with some savings. He creates a home-made website, buys some carton boxes, finds a local supplier and makes the first of many spreadsheets.
Fabien starts to help with packing and does deliveries in his little Twingo. They both are still going strong today, but the Twingo has long since retired from delivering.
Word of mouth reaches TV Brussel, who features us on their weekly English speaking programme. See the video »
Finally we buy our 1st van. A very nice white 2nd-hand Fiat Doblo. Onward and upward...
By word of mouth our subscriber base grows steadily, and we now are a team of 5.
The first tree-planting event, we join our friends at Sunbeams asbl by giving away free organic soup for all the volunteers. Ben works, while Val observes.
We buy 2 brand new bigger vans, build a new website, and incorporate the business to an SPRL.
Just a few months later, one van has an argument with a concrete post, and the catalytic convert is stolen from the other.
We move into a new depot in Kraainem, which is bigger, better and resembles the batman cave... but with vegetables.
We get busy planting a forest in a day to offset our CO2 emissions. Organised by the Jane Goodall Institute, we were happy to be involved again.
Our 3rd annual box colouring competition brings out the hidden artistic talent in our customers. It’s strictly for children, or for the young at heart.
Our meat farmer Kurt holds an open day, and we are there to show our support. Our customers enjoy the day riding donkeys, seeing the animals and an al fresco lunch.
We join the environment fair in parc cinquantenarie for the 3rd time. Jono shows why he’s the man.
Reason2.be accepts outside investment for the first time from the social impact fund SI2. We get ready to rock and roll as an SA/NV.
We change our name to “cirkle”, and make big improvements to the website, operations, logistics – and lots more including significantly expanding our recycling operation. The team grows to 8 permanent workers.